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Conversion rate optimization digest #235

Conversion rate optimization digest #235

Hey, everyone! Today we want to introduce the post about useless metrics that marketing managers tend to calculate and use as a basis for their decisions. HubSpot marketing specialists outlined 5 main vanity metrics that all of us should know in order not to repeat the mistakes of our colleagues. Enjoy the article! https://blog.hubspot.com/vanity-metrics-to-stop-measuring-and-better-alternatives
Conversion rate optimization digest #234

Conversion rate optimization digest #234

Hi, everyone! Our Thursday is dedicated to the future of conversion optimisation. CXL in their article prepared vision of conversion optimisation. It tells us about conversion as a mainstream discipline and optimization beyond landing page It also gives us insights about AI and automatic optimization and  role of statistical methods in this process. The article […]
Conversion rate optimization digest #233

Conversion rate optimization digest #233

Hey, dear readers! Google Analytics is a powerful tool to monitor your site effectiveness. Vertical response prepared a quite brief but rather detailed guide of using this instrument. Even we could found something new in it, so it will be definitely useful for beginners. http://bit.ly/2HjPzCu
Conversion rate optimization digest #232

Conversion rate optimization digest #232

Hey, everyone! Our digest contains lots of posts about A/B tests. But today we wanted to share the article from ConversionXL optimisation blog. The article is about applying some managerial economics concepts  in the way of their implementation. Just read the article and get some interesting ideas! http://bit.ly/2CoMvBg
Conversion rate optimization digest #231

Conversion rate optimization digest #231

Hey, everyone! We think that you all use AdWords as a tool to acquire new visitors to your site and as a result obtain possible users. Kissmetrics prepared a wonderful long-read about retargeting hacks that allow to increase app retention. Enjoy reading the article! http://bit.ly/2Gf8VHm
Case Study #1 – lostroombcn.com

Case Study #1 – lostroombcn.com

History. The time to brag has come. But a bit of history first. Near a year ago an idea to create “the best” service for conversion rate optimization was born. Couple of the first months I spent to get closer to legal regulations, preparation of the designs, registration of domain, configuring the servers and infrastructure […]