Hey! Glad to see you again!
Conversion rate optimization isn’t an easy game to play, especially if you’re a new kid on the block. Today Growity will help you to play it right.
https://blog.hubspot.com/marketing/design-of-experiments And in this post, the author will explain some fundamentals of what experiments are, why he conducts them, and how answering questions can lead to improved metrics.
https://blog.kissmetrics.com/19-obvious-ab-tests/ The real problem with CRO is in knowing how to start and what to test. This post covers the latter so you will find here at least 19 obvious A/B tests you should run.
https://blog.kissmetrics.com/ab-tests-big-wins/ Here you will find a detailed 3-step A/B testing process description and a list of common pitfalls you can face with.