Conversion rate optimization digest #57

Conversion rate optimization digest #57

Hey! Glad to see you again!

Today you will read about generating content ideas and online manipulation. Besides, you will find here a guide with resources for copywriting skills development.

https://blog.kissmetrics.com/101-content-ideas/ Here you will find a complete list of ways to come up with content ideas. These methods can be used to develop a blog post, an e-book, a podcast, or whatever you want to create.

https://conversionxl.com/online-manipulation-all-the-ways-youre-currently-being-deceived/ There are certain tactics of online manipulation here that are used prevalently, by large companies, but are by a large majority viewed as unethical. Therefore, dark patterns and online manipulation is a complex ethical decision, one that hinges on the balance between doing what’s right and doing what’s effective. If you want to know more follow the link.

https://blog.kissmetrics.com/75-copywriting-resources/ This resource guide provides links that will give you a strong foundation for writing great web copy. So, this guide includes resources that are not specific to online copywriting, but, nonetheless, will help you build a strong arsenal of copywriting skills you can take to the web.