Today we prepared significant information about A/B tests: why it is important to use it, how to run and analyze it the smart way.
https://conversionxl.com/how-to-build-a-strong-ab-testing-plan-that-gets-results/ This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse. But you will also delve into the differences between A/B testing and Multivariate testing.
https://conversionxl.com/sample-pollution/ The first step to running better tests is to really understand sampling. By following few important steps mentioned in the article you will minimize and isolate the sample pollution so that will be acting on statistically significant (and relevant) data.
https://conversionxl.com/ab-testing-forms/ Here are five A/B tests you should be running on your landing page opt-in forms to be sure that they’re optimized for conversions.