Conversion rate optimization digest #46

Conversion rate optimization digest #46

Greetings!

Today you can read about conversion rate optimization challenges, tips and tricks how to overcome them.

https://vwo.com/blog/ppc-landing-page-optimization/ If you’ve been trying to figure out why your PPC marketing campaigns are not minting money, maybe it’s time to pay more attention to your landing page by taking stock of these 9 landing page optimization tips.

https://blog.kissmetrics.com/how-visual-cues-can-help-lift-conversions/ There’s always room for improvement when working to increase conversions. Visual elements are extremely important, and if you’re relying on stock photography you’d be wise to implement some of the techniques discussed here.

https://vwo.com/blog/5-conversion-rate-optimization-challenges/ Although the interest in conversion optimization is growing, due to certain challenges, it is not being adopted fully by enterprises. Some of the drawbacks that this post talks about are related to organizational culture, structure, methods and processes, tools for conversion optimization, and budget.