Today it’s going to be all about A/B tests and how to run it smart way. Enjoy!
https://blog.kissmetrics.com/three-metrics-to-know-before-ab-testing/ This article is about 3 metrics you need to know before you spend one more minute split testing.
https://blog.kissmetrics.com/create-a-winning-ab-testing-strategy/ Most successful landing page A/B tests aren’t lucky one offs—they are the result of a great, methodical testing strategy. And this article will help you to shape your winning A/B testing strategy.
https://blog.kissmetrics.com/ab-testing-myths/ Before you dismiss running A/B tests, there are a few things you need to know. Here are 7 A/B testing myths the author have busted to help you stay ahead of the curve.