Great to see you, fellow!
Today you will learn a bit more about A/B testing: traps, validity threats and the best ways to structure your experiments.
https://conversionxl.com/testing-statistics-mistakes/ This post will illustrate the 10 most important statistical traps in A/B testing to be aware of.
https://conversionxl.com/ab-test-validity-threats/ Many A/B tests are plagued by validity threats, but most can be managed and eliminated. If you want to know more – read the article.
https://www.widerfunnel.com/better-ab-testing-marketing/ Here you can find an expert’s opinion about the best ways to structure your experiments in A/B tests for maximum growth and insights.