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Today we want you to know a bit more about new stats models for A/B testing and about contextual marketing, also to teach you how to create a better measurement plan.
http://online-behavior.com/analytics/measurement-plan If you want to know how to create a better measurement plan and get free template read this article immediately.
https://www.widerfunnel.com/goodbye-t-test-new-stats-models-for-ab-testing-boost-accuracy-effectiveness/ Why t-tests are going to the past and being replaced with new stats models for A/B testing. What is the difference between SmartStats and Smart Engines (VMO vs Optimizely).
https://conversionsciences.com/blog/contextual-marketing/ In this article you will read about tight connection between contextual marketing and customer conversion. Besides you will find out more about the 5W1H approach, namely who, what, why, where, when and how.