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Today we would like to help you better understand how the Facebook ads platform works. Get useful tips on creating Facebook ads campaigns and A/B testing it.
https://blog.hubspot.com/marketing/the-facebook-ad-types This is a comprehensive guide on the Facebook lead ads types and how to use them.
https://conversionxl.com/ab-testing-facebook-ad-campaigns/ Well developed explanation with examples will make you understand how to prepare a well-thought-out plan for A/B testing Facebook ads campaigns.
https://conversionxl.com/facebook-vs-adwords-optimization/ This article analyzes and compares two advertising platforms: Facebook Ads and Google Adwords. It will help you to decide which one to choose or to use both of them. Besides you can find tips for optimizing on each platform.