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Today we want to present you several articles about smart changing your website for increasing conversion rate with clear examples.
https://conversionsciences.com/blog/value-proposition-examples/ This article shows you how to identify a poor value proposition, hypothesize a series of better alternatives, and split test them to identify the wining combination of copy, video and images.
http://www.conversion-rate-experts.com/outside-your-control/ This information will be helpful if parts of your sales funnel out of your control, read it to know what to do.
https://www.widerfunnel.com/3-mistakes-invalidate-ab-test-results/ need also understand how to do A/B tests right and choose the best testing strategy. This article will help you to avoid 3 most common mistakes doing that.