Good day, mate!
Today we have a lot of useful information about shaping a perfect personalization strategy and several secrets of great content that converts.
http://online-behavior.com/targeting/account-based-marketing This article is about implementing personalization. There you can find answers for the questions: «What is the most efficient investment of resources?» and «What type of personalization makes the most sense for my company’s needs?»
https://www.widerfunnel.com/personalization-strategy/ Here you will find a 4 step detailed instruction of creating the most effective personalization strategy.
https://www.widerfunnel.com/59-words-that-convert/ Diving into copywriting again – more than 50 words and phrases you should use and test.