Good evening, everyone! We found out a really captivating article about selling relationship that was written by HubSpot specialists. Building a long-term relationship is crucial when you try to sell your software product to your potential customer. They offer an algorithm of how to perform this process smoothly. There are 6 steps: add value, learn about the customer’s situation, give personalised recommendations, resolve objections, find a win-win solution and continue to provide value. Enjoy your reading!