Conversion rate optimization digest #184

Conversion rate optimization digest #184

Today we want to share an article about marketing mix that was written by Rand Fishkin, marketing manager of Moz. He prepared some tips how to balance your searching ads and SEO versus display ads and content marketing. He strongly recommended to determine the funnel challenges, analyse the resources allocation and match them against the problems and ROI, optimise your investing options. The link contains a video, so you can watch it instead of reading. Have a nice day!

https://moz.com/blog/creating-right-marketing-mix-whiteboard-friday