Conversion rate optimization digest #169

Conversion rate optimization digest #169

Hey, guys! It is time for out everyday digest! Friday is really soon but it is too early to think about the ways to spend your weekend. Today Growity team prepared a detailed digest about A/B testing. We recommend you to spend some time on reading it since it contains really useful information.

http://bit.ly/2yMEwNo

The article that was written by Optimizely contain the basics of A/B testing. The authors introduce the basics of A/B testing: the role and benefits, necessity of implementation, steps to conduct. The story contains examples of companies that used this type of web analysis and discusses the obtained results.

http://bit.ly/2yLeyK3

ConversionXL company shares some insights how to improve your A/B testing. A set of mistakes is discussed and the ways how to avoid them are provided.  The pieces of advice from this source can help you to improve the efficiency of your tests and, therefore, improve the validity of data derived for your future managerial decisions.

http://bit.ly/2hxhKlA

Benjamin Ligier prepared an exhaustive list of A/B testing tools that help to optimise conversions. Furthermore, it has a comparison table according to different criteria such as set-up fee, customer support by phone, traffic segmentation and others. If you don’t find something for yourself in this list, you can got acquainted with our Growity service using the link https://growity.me