Nice to see you again, guys! Today is Friday and everyone is really looking forward their days-off. Our team prepared some articles about the role of data science in marketing decisions.
NewsCred Insights published a short article how entire marketing is changes due to the big data development. It revealed some ways how big data solutions can be applicable in a marketing sphere and the possible benefits.
Content Marketing Institute in its article persuade its readers to change their way of thinking and start behave like a data scientist in all marketing activities. This article like the previous one describes how to apply big data techniques in marketing operations. The attached videos can improve your knowledge.
In this article Google wrote some insights how to smoothen the process of big data and machine learning application within your team. The three lessons are discussed and recommendations are revealed.