Conversion rate optimization digest #165

Conversion rate optimization digest #165

Hey, mate! Great to meet you again! Hope that you check all our everyday digests and find them useful! Today we prepared reviews of some fruitful articles about copywriting and content marketing.

http://contentmarketinginstitute.com/2017/11/building-content-marketing-team/

Content marketing institute described some steps how to create content-marketing team, what is understood by “content marketing”, its main role and the process of content marketing inclusion into entire marketing strategy. This article will be valuable for all content marketing specialists, especially for  newbies.

http://bit.ly/2jfUmNw

Intercom expressed its position concerning content-marketing in general in the article that can be read using a link above. They call into question the tern “content marketing”itself and reveal ideas about two approaches of carrying out content strategy. Strong and weak points of both are discussed in this topic.

https://blog.hubspot.com/marketing/good-copywriting-practices-list

The final article is dedicated to copywriting. It was written by HubSpot team who shared the 6 rules of a good copywriter. You can find a free guide how to become a good writer, so it is strongly recommended to spend 10 minutes to read it.