Conversion rate optimization digest #164

Conversion rate optimization digest #164

Hello, guys! Growity team is ready to present you the new today’s digest about e-mail marketing. We ┬ástrongly believe you find our selected materials beneficial for your marketing activities and your marketing experience.

https://www.emailmonday.com/email-marketing-future

E-mail marketing professional from “E-mailmonday” prepared a long read about future trends of e-mail campaigns. The article contains some data concerning the current state and some possible predictions for the future. It is definitely worth reading since it contains lots of lively charts and statistics that can make the comprehension process easier.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/email-marketing-think-inside-the-new-inbox

We found out a really cool set of advices for improving your e-mail marketing campaign. Although the article is rather short and can be considered rather outdated it is still has some useful ideas how to improve conversion of every e-mail.

https://blog.ladder.io/email-marketing/

Marketing managers from Intercom revealed some insights about their approach to e-mail marketing. They conducted a full audit of the e-mail marketing strategy and found out the weak and strong points.