Conversion rate optimization digest #163

Conversion rate optimization digest #163

 

It is a pleasure to meet all of you, Guys! Today Growity team prepared some really captivating articles about improving your digital campaigns. Enjoy your reading!

http://bit.ly/2yGuHVn

Our colleagues from Kissmetrics prepared some useful pieces of advice how to increase the efficiency of your campaign AdWords campaign.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/discussions-in-digital-moving-b2b-companies-into-the-digital-world

McKinsey consulting company wrote an article that described the necessity of implementing digital marketing campaigns in B2B companies as well as provided the readers with some really successful cases and recommendations.

https://econsultancy.com/blog/69554-a-b2b-lead-gen-case-study-which-channels-achieve-the-most-qualified-leads/

Jack Ford from Econsultancy offered some insights concerning different digital channels usage in order to generates more hot leads that can be later easily converted into sales.