Good day, mate!
Today you can find a lot of useful information about using e-mail as a marketing channel, you can get inspired be real examples and get excellent templates which will help you! Besides get some incredible tips in using Adwords.
http://www.optimonk.com/blog/ecommerce-email-templates-and-real-examples-to-inspire-you/ Here you will find 20 best real examples and 10 ready-to-use templates of the commerce e-mails.
https://www.optimonk.com/blog/4-successful-email-marketing-automation-workflows-for-ecommerce/ If you still don’t know how to turn emails into stable and profitable sales channel then read right now about automated email workflows.
https://conversionsciences.com/blog/12-rules-maximizing-conversions-adwords/ This is a sort of guide with twelve ways to advertisers take their campaigns to the next level using Adwords.