Conversion rate optimization digest #139

Conversion rate optimization digest #139

It’s always a pleasure to see you!

Today Growity prepared some news about Facebook again. Enjoy!

https://marketingland.com/facebook-will-target-ads-people-based-store-visits-offline-purchases-calls-businesses-224668 Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand in the real world.

https://marketingland.com/facebook-will-measure-ads-compare-complement-tv-campaigns-224791 Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns.

https://marketingland.com/facebooks-ad-targeting-options-removal-not-apply-existing-campaigns-224495 The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.