Conversion rate optimization digest #133

Conversion rate optimization digest #133

Greetings!

Today Growity prepared extremely valuable secrets of A/B testing.

https://blog.omniconvert.com/dirtiest-secrets-ab-testing.html Here you will find the traps of A/B testing one could fall for and its dirty secrets.

https://www.jeremysaid.com/blog/segmentation-secret-ab-testing-strategy/ The author of this article will convince you not only to make A/B tests but also do segmentation.

https://unbounce.com/a-b-testing/solve-common-ab-testing-problems/ Read on to discover how to run tests that will give you accurate, actionable results — and what to do when you can’t.