Top of the morning to you !
Today we recommend you to read several myths about A/B tests and CRO and right after that take a look at how to structure your testing.
https://www.widerfunnel.com/ab-testing-myths-debunked/ Take a look at 4 most common myths about A/B tests which can derail your marketing optimization efforts if left unaddressed.
http://blog.convert.com/6-conversion-rate-optimization-myths-your-clients-want-to-believe.html Here are some of the most common CRO myths.
This article will deepen your knowledge of making better A/B test design and structure your experiments.