Conversion rate optimization digest #112

Conversion rate optimization digest #112

Greetings!

Today Growity prepared fresh information on how to increase the conversion of your website by using A/B tests and loss aversion marketing strategy.

https://www.invespcro.com/blog/ab-testing-14-sampling-issues-that-can-ruin-your-test/ In this article, the author will discuss 14 sampling issues that could skew or completely ruin your A/B test results.

https://www.invespcro.com/blog/30-ab-tests-to-boost-your-saas-conversion-rates/  In this post you can read about compiled real-life examples and case studies of successful and surprising A/B tests on SaaS websites and get inspired by that all.

https://www.invespcro.com/blog/13-loss-aversion-marketing-strategies-to-increase-conversions/ Here you will find three leading experiments on loss aversion, loss aversion outperforming other cognitive biases on increasing conversion rates for an e-commerce platform and you will be inspired by 13 marketing strategies to trigger loss aversion online.