Today Growity prepared few exciting articles from which you will know a bit more about getting leads and closing them using email marketing.
https://blog.kissmetrics.com/automated-email-marketing/ In this article you will know how you can automate email marketing so that every email practically sells itself. Follow the link to know more.
https://blog.kissmetrics.com/close-outbound-leads/ This post is for salespeople, founders and anyone else whose job is to close deals. The author is assuming you have the basics of your value proposition and sales approach down but need that extra push to get outbound leads to go from prospect to customer.
https://blog.kissmetrics.com/improve-your-email-click-through-rate/ Here you will find 14 tweaks of an email designed to convert so it will help you to improve your email click-through rate.