We hope you know that just doing A/B tests doesn’t automatically increase your conversion rate. To help you doing it smart way we decided to pay attention to some important details and to several interesting parts of A/B tests.
https://www.widerfunnel.com/ab-testing-myths-debunked/ Read then most common debunked myths about A/B testing.
https://www.widerfunnel.com/stop-fooc-ab-tests/ If you still don’t know what FOOC means, why does it happen and how to get rid of it while doing A/B test, you should read this article where you ll find even 11 ways to stop FOOCing your test.
http://www.invespcro.com/blog/12-lessons-from-running-512-ab-tests-in-one-year/ Here you can find concentrated valuable information based on the whole year full of A/B testing experience